Behavioral Design Starter Kit - Irrational Labs Behavioral Economics Bootcamp

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Why people don't act in their own interest, why information alone doesn't change behavior, and what actually moves it.

Behavior, Barriers, Benefits — Irrational Labs' three-step method for designing behavior change.

The frameworks product teams use at Google, Uber, Intuit, Lyft, and the World Bank.

Behavioral Design Sneak Peek