Become a Behavioral Designer in Just 8 Weeks
Learn the skills we have taught to these companies:
What You Will Get
The lessons (videos, case studies, and exercises) will teach you how to make smart changes to your own products, programs, and workflows to drive behavior change for good.
Loved by 100’s of Product Managers, Designers, and Executives
Available To You Right Now in the Behavioral Design Bootcamp
Some Key Insights on What You’ll Discover
The Complete Guide To Understanding Your Users, Gaining Actionable Insights And Driving Behavior Change
Companies like Google, Fidelity, Lyft, Uber, Aetna, Cuna Mutual, AARP, Ancestry.com have paid tens of thousands for us to work with their product and marketing teams to drive growth and engagement.
Dozens of seed or series-A startups have relied on us to help them understand their customers needs and build products that solve them.
People pay thousands to learn this knowledge through our in-person workshops.
This is not just the most complete guide to Behavioral Design available and ever created.
It’s also a TRAINING PROGRAM with videos, case studies and exercises designed to help you understand your users, gain actionable insights and ultimately drive behavior change for good.
Not $10,000. Not $5,000. Not $1,000...
is available for…
Join the conversation and network with other like-minded students
Who is Irrational Labs?
Irrational Labs was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier and wealthier.
Companies like Google, Fidelity, Lyft and Uber, Aetna, Cuna Mutual, AARP, Ancestry.com have brought us in to work within their product and marketing teams to drive growth and engagement.
We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior (for good).
Check out Kristen's TEDx Talk here!
We usually try to avoid guarantees, which focus on refunds. Many use it for an easy exit for those that don’t want to put effort in. But here is what we’ll offer you:
- Invest the $480 today.
- Finish the course and apply it. You have 8 weeks to see if what we’ve explained in the course is true.
- If you believe this is not $480 value and you feel you cannot use this to improve your business or your life, then apply for a full refund by emailing our team at [email protected].
- 1. Who should take this course?
This is for people who want to understand their customers’ psychology, and especially for anyone interested in sales, product management, marketing, and/or design.
There is a treasure trove of insights about why people do what they do. The current product, design and marketing tool kits only expose us to the tip of the iceberg. Attendees of the online course will go deep on these psychologies that can drive us, your customers and thus drive the adoption, engagement and retention of your product or service. People who attend should be ready to get their hands dirty – you will practice applying the tools and frameworks to your own roadmap as well as get a variety of experience applying it to general business problems.
- 2. How do the online sessions work?
You will have access to a platform called Podia, which will feed you the modules. It’s like a Coursera course, you’ll log in and have a list of modules to complete! This is primarily self-directed learning.
- 3. What is the weekly time commitment?
This up to you. You get out what you put in. There is about 1 hour of reading and 1 hour of hands-on exercises a week. You’ll get 2 modules every week.
But the really neat thing that will happen? During this course, you will start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!
- 4. How can I lower the cost?
Pro tip: You can ask your company to sponsor you. A lot of companies have a professional development budget for things exactly like this.
We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount. contact us at [email protected] to get a discount code.
- 5. What are the course qualifications?
No previous experience in behavioral economics or design is necessary. And if you have read a few behavioral economics books, you’ll still learn new things. We focus on applying the behavioral insights to your daily work! Preference will be given to teams and individuals from companies whose work is focused on making people happier, healthier, or wealthier.
- 6. How long do I have access to the content?
You get access to the course for 3 months – that’s 8 weeks of actively receiving new content, plus another full month to review and cement your learning.
Behavioral Design Bootcamp Online Course
Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).