This course gave me an entirely different perspective into how we make decisions, and gave me the tools to develop superior user experiences applicable to multiple situations of life and business.
Behavioral Design Cohort
The October Cohort is currently in progress. Sign up to be notified when applications open up for the next cohort.
Learn the skills we've taught to these companies:
Learn Behavioral Science in Live Sessions with Expert Instructors
Irrational Labs has taught behavioral design to thousands of top companies across the world. We use our understanding of human psychology to unlock product innovations, conversion and retention strategies.
In this 4 week Interactive Bootcamp you’ll be engaging directly with our Irrational Labs senior behavioral scientists in live classes, discussions and Q&As, experts who have worked with our consulting clients like Microsoft, Anthem, LinkedIn and Credit Karma. You’ll also have opportunities for intense, detailed feedback sessions for rapid improvement.
Irrational Labs has worked with the top companies, solving the hardest problems. I couldn’t recommend the course more.
What Past Attendees Say:
This course is worth the time and investment. Time flew by and I didn’t want it to end! I learned invaluable lessons and insights that I can apply immediately.Maegan AndersBowie Capital Management
I’m sending my entire company to Bootcamp! We now have a framework, resources and data to formalize behavioral science into all of our strategies.Jen Neumannde Novo
This course is a game-changer. It gave me the tools for understanding people in more meaningful ways.David MoreraExpat Buddy
As a Product Manager with years of experience building products that impact behaviors, this course gave me the framework and structure I have been missing in my everyday work.Brody ClemerRichardson Sales Performance
Connect, Interact, and Engage With A Collaborative Cohort
I learned invaluable lessons and insights that I can apply immediately, both professionally and personally
October 8th – November 5th
(all times PST)
The 4-week Interactive Behavioral Design Course will meet virtually each week, Monday through Friday. The weekly schedule will encourage brainstorming, questions, and thought-provoking discussions. Live sessions will allow interaction with the instructors and other business professionals through hands-on learning, exercises, lectures, and feedback sessions.
This course is for people who want to understand their customers’ psychology — especially for anyone interested in product management, marketing, or design.
You should take this course if:
You are building or growing a new product, service or feature that would benefit from insights on customer psychology, and answering questions like:
- What feature should we build next?
- How do we get customers to love us?
- What’s the optimal pricing model?
You are building products or services that ask customers to take any kind of action including:
- behavior change in domains like finance or health
- enrolling in a product or program you’re offering
- opening an email or text and then taking an action
- engaging with a product or service (and staying loyal to it)
- referring friends and family to your product
A treasure trove of insights exists about why people do what they do. The current product, design and marketing tool kits only expose us to the tip of this research iceberg. You will go deep on the psychologies that can drive you and your customers to adopt, engage and retain your product or service. You will have a variety of experiences applying these ideas to general business problems and get your hands dirty working on a personal or professional goal that is important to you! You will learn by doing, with Irrational Labs’s Behavioral Scientists and a cohort of professionals dedicated to using behavioral science to improve people’s lives.
You’ll receive live instruction and real-time feedback from Irrational Labs Behavioral Scientists & coursemates over the course of four weeks (see the schedule described above). The self-paced course is 8 weeks, and interaction with teachers is primarily through Slack, but allows you to engage with the course content at your convenience.
If you’re looking to tackle a pressing professional challenge in a timely fashion with real-time support, the interactive Bootcamp’s collaborative structure is likely the best bet. The synchronous coaching from Irrational Labs Scientists may get you where you want to go faster than the self-paced course.
People don’t always act rationally. We say one thing and do another. We even act against our best interests. Behavioral science studies these complicated, surprising behaviors. The field sits at the crossroads of psychology and economics – exploring the effects of cognitive, emotional, and social factors surrounding our decisions, and ultimately, our actions. The application of behavioral science is typically called behavioral design.
More and more, companies are also using behavioral design to conduct user research, develop products, and design experiments that drive behavior change and growth. This course uses behavioral science to offers you an end-to-end lens for product and service development that helps teams think differently about their customer.
This course will teach you:
- Silicon Valley’s insights on why your customers make decisions, including how companies actually leverage behavioral science.
- Easy-to-learn tactics that change users’ behavior for good. For example, the “3B framework” used by companies like Intuit and Microsoft to induce behavioral change.
- How to bring behavioral economics to your organization in a scalable and ethical way, by learning when and how to conduct experiments that can drastically increase your conversion and retention rates.
- The top psychological biases impacting you and your customers. We’ll cover many insights ranging from everything from the effect of cognitive overload to the impact of social norms (“Everyone else is doing it”).
- Smart ways to keep customers engaged that aren’t always what you’d expect, and a deep dive on “concrete-ness” and “identifiable victim.”
And MUCH more including and not limited to LIVE instruction, team workshops, certificate of completion, access to our Slack community, videos, case studies, interactive exercises.
Irrational Labs was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights to help people live happier, healthier and wealthier lives. Hundreds of companies have used our process to build new innovations and improve existing ones.
Companies like Google, Fidelity, Lyft and Uber, Aetna, Microsoft, Intuit, Indeed and AARP have brought us in as consultants for their product and marketing teams to drive growth and engagement. Dozens of seed or series-A startups have relied on us to help them understand their customers’ needs and build products that solve them. We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior for the good.
This course will be led by Kristen Berman, CEO and co-founder of Irrational Labs. Berman has worked with dozens of companies in Silicon Valley to help them rethink their product and marketing strategies, specifically collaborating with leaders from Google, LinkedIn and Indeed to solve their toughest challenges.
You’ll also get hands-on instruction from Irrational Labs senior behavioral scientists and managing directors that normally work 1:1 with top companies. This team is on the ground on a day-to-day basis with top companies — designing products and running experiments.
This Interactive Behavioral Design course will be facilitated by Ryan Goble — our Chief Learning Officer.
We recommend you set aside 6 hours each week for this course — 4.5 hours of sessions online (three 90-minute Zoom meetings) and anywhere from 1 to 2 hours outside of classes to explore readings and finish the assignments we start during class time. Additionally, we will host two optional virtual happy hours on Thursdays with activities to help you get to know your coursemates outside of the classroom.
Like most things in life, you get what you put in. You will also be making a commitment to collaborate with classmates as you develop ideas together. To get the most out of the course, we encourage you to make room in your life and calendar for it.
But the really neat thing to expect? You’ll start seeing the world a bit differently. During this course, you will start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll ask more questions. You’ll be more curious.
We’ll be together for four weeks + our kickoff session on Friday, October 8th. You’ll have a session every MWF for 90 minutes.* You will receive the following dates via a shared calendar invite when you enroll:
Kickoff: Friday October 8th
WK 1 – October 13 & 15**
WK 2- October 18, 20, 22
WK 3- October 25, 27, 29
WK 4 – November 1, 3, 5
Optional Happy Hour: Th Oct. 21 & Nov. 4
*All MWF times are 10:00AM to 11:30AM PST. The Thursday Happy Hours are 1-2 PM PST.
** There is no class session on Monday Oct. 11 to observe the Columbus Day Holiday in the United States.
Mondays are jam packed with content. We bring in a top behavioral scientist to teach an interactive lesson on the behavioral design process and the most important BE psychologies.
Wednesdays we get our hands dirty. You only learn by doing. You’ll pick a project you’re excited about and start applying the concepts you learned on Monday. In class we allot time to do solo and group work.
Fridays are for rapid feedback and iterations. We’ll have Kristen give real time feedback on projects and also pair you with peers who can help improve your thinking.
Pro tip: You can ask your company to sponsor you. A lot of companies have a professional development budget for things exactly like this.
We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount. Learn more
Once enrolled, you will get access to:
- a shared calendar for our interactive sessions with links to a Zoom url we’ll use for all sessions
- a learning platform called Podia that will guide you through each week with content, readings, and assignments.
- a Slack channel where the class and instructors will regularly interact outside of our live sessions
In short, we will make sure you have access to all the digital tools you’ll need to have a great learning experience!
No previous experience in behavioral economics or design is necessary. If you have read a few behavioral economics books, you’ll still learn many new things. We focus on applying behavioral insights to your daily work!
We believe the power of behavioral design should only be used to make a positive impact in the world. For that reason, course access is only allowed to those whose work is focused on making people happier, healthier, or wealthier. We do not allow admission to certain industries that may not align with ‘behavior change for good.’
You have access to the course for 2 months — that’s 4 weeks of actively receiving new content, plus another full month to review and cement your learning.
Applications open early September for a start date of October 8th. We’ll evaluate your application within 24-48 hours. Once accepted, we’ll send you a payment link to complete your enrollment. It is first-come, first-serve; to secure your spot, you must pay. After payment is received we will send you calendar invites for all the class sessions.
I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.