Learn, grow, and level up with behavioral science experts and leading product professionals.
Get exclusive access to events featuring top behavioral scientists & product leaders sharing the exact processes & frameworks they use — and talk with them about how to apply their insights to your product.
A ton! You’ll connect with other product people and behavioral scientists, learn from them, get answers and insights from events and feedback on your own experiments, and get notified of relevant job opportunities.
Just a few of our channels include #ask_a_behavioral_scientist, #be_jobs, #be_tools, #psychology_of_the_week and #share_your_results.
Almost all of the tech companies we work with in the Valley are starting to use behavioral design. It’s becoming the number one skill set for product managers and designers.”
– KRISTEN BERMAN, CO-FOUNDER, IRRATIONAL LABS
What Members Are Saying
If you think you understand your customers (or people in general) this will surprise, excite and equip you with the tools you need to make meaningful change in what you create.”
Coming from a Master’s in Applied Psychology, I learned some new nudges and have more examples to talk about when talking about why behavioral science is important. Thank you so much!”
The feedback is very valuable and I appreciate the opportunity to ask burning questions. Kristen is amazing at thinking on her feet. Very inspiring.”
I learned invaluable lessons and insights that I can apply immediately, both professionally and personally.”
Simply amazing! Can’t wait to put these concepts into use with my customers and my internal teams.”
Very cool to see the principles and then see them very specifically applied in a real-world context. Great work!”
I know our products inside out – but this really helped highlight blindspots that I was missing and enabled me to identify key friction points! This was the best learning experience I have ever had.”
I had no questions in mind, but left with real valuable actionable guidance. Especially took a big note of using the identifiable victim to stimulate emotions and validate the problem/solution further with data!”
The behavioral analysis I learned takes journey mapping to a new level. It helped me think deeply about where the product environment wasn’t supporting the user and how I could come up with actionable experiments to make it better.”
Join the Behavioral Design Community
Get the resources, training, and connections you need to accelerate positive behavior change.
Access to high-quality events
Senior behavioral scientists’ AMAs
All recorded events, webinars, product teardowns, & AMAs
Community feedback on experiments
The frameworks we’ve taught to companies like Google, Microsoft, & Lyft
Join the community that’s building better products and services using behavioral science.
1. Who is this community for?
If you’re working in product management, marketing, design, or sales and want to understand your customers’ psychology, this community is for you!
Most product, design, and marketing methodology only touches the tip of the iceberg. Behavioral design is about getting to the root of the psychologies that drive us humans—and also product and service adoption, engagement, and retention.
You’ll be part of a community that’s applying the tools and frameworks of behavioral science to their product roadmaps as well as to business and life.
2. Who is Irrational Labs?
We were wondering that ourselves! But seriously, we’re an applied behavioral science consulting company and Irrational Labs is founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier and wealthier. Hundreds of companies have used our methods and process to build new innovations and improve existing ones.
In short: we are product designers, behavioral scientists, and marketers who are passionate about designing for positive behavior change.
Companies like Google, Fidelity, Lyft and Uber, Aetna, Cuna Mutual, AARP, Ancestry.com have brought us in to work inside their product and marketing teams to drive growth and engagement. Dozens of seed or series-A startups have relied on us to help them understand their customers needs and build products that solve them.
3. What do I get out of being a member?
So much! In fact, we aim to provide everything you need to accelerate positive behavior change with your product.
A few of the benefits you can expect:
Join our exclusive events and enter a dialogue with leaders in product and behavioral science.
Get the knowledge to advance your work and career in product design
Learn to drive the most important metrics for your company (adoption, engagement, retention, etc), while also understanding the real-world behavior that your product enables
Get feedback on your experiments from the community and our team of experts
Connect with other professionals from top product orgs and get feedback on your active projects from leading behavioral scientists
Rack up behavioral economics insights that will impress your peers and your Head of PLG (seriously) while helping you improve your product for users
Be the first to benefit from the latest research on behavioral science applied to product
Have access to a community that’s always there for you to help share best practices and answer questions that will help you excel in your role
We envision a world where every product leader has everything they need to positively improve human behavior with whatever they build. Your membership is your all-access pass to that world.
4. Can I enroll in your Bootcamp courses and also be a member?
If you are already enrolled in one of our bootcamps. You’ll find an invite to join Slack in your welcome email series. You do not need to purchase membership separately.
We also offer Bootcampers 20% off their first year of membership after their course access expires. This is a great value, so if you already know you’re interested in a course, we recommend starting there. We’re excited to welcome you into the community either way!
5. What are the events like?
Is joining conversations between the best PMs in the world and the smartest behavioral scientists your idea of fun? Then you’ll love the events.
Our guests share the exact processes, tactics, and strategies they use to improve and grow their products using behavioral science. You get a front-row seat—and can talk with them about how to apply their insights to your product.
Your membership also gives you access to product teardowns and monthly AMAs with Irrational Labs CEO & Co-Founder Kristen Berman plus monthly exclusives with senior behavioral scientists on our team who are working in tech, health, finance, and other sectors to apply behavioral design.
It’s like winning the lottery every month for product and behavioral economics insights.
6. I'm a product person. Why do I need behavioral science?
Behavioral science can fundamentally change product management. It teaches you to prioritize not what users say they’ll do, but what they actually do.
Behavioral design can be applied anywhere. Want to create a new product to help students save money? Make your meditation app more sticky? Increase uptake of your city’s recycling program? Use behavioral design.
Behavioral design is a superpower for anyone working in product—and you can apply it to improve your results immediately.
7. Where do I meet other community members?
You can join one of the discussions in our Slack channels, send a DM, or ask a question directly during one of our member events. We’re biased, but we believe that the community of people who love behavioral science and product design are some of the finest folks you’ll find anywhere—and they love to form authentic human connections. The sky’s the limit!
8. This community is amazing and I want more. Is there a premium access level?
Hold your horses. We’re pretty happy with the community now. Of course, we get a lot of requests from members, and we take those seriously. We also have big ambitions for the where behavioral design is headed and love that the community is evolving and growing.
In other words: the future is unwritten.
9. Is behavioral science a dark art?
Actually, it’s more like a superpower. All product design boils down to influencing behavior change. Our community uses insights from behavioral science to increase human health, wealth, and happiness. Guess what? It turns out that’s good for business, too (just ask the companies we consult with).
Of course, any knowledge of human psychology can also be abused—but knowing those techniques is also your best defense against misuse of those principles.
With great power comes great responsibility—but you do want the power, right?
10. Can I cancel my membership?
You can cancel your membership anytime. That said, most of our members love sticking around and we work hard to keep it that way. If you don’t feel that you’ve gotten your membership fee’s worth of value, we guarantee your money back—it’s that simple.
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Get our 3B Framework Guide (for free!)
We’ve shared it with companies like Google and the World Bank. Now you can use it to create positive behavior change at your company.