Membership

Join the Behavioral Design Community

Learn, grow, and level up with behavioral science experts and leading product professionals.

Get exclusive access to events featuring top behavioral scientists & product leaders sharing the exact processes & frameworks they use — and talk with them about how to apply their insights to your product.

GET THE SKILLS & INSIGHTS TO BE A BETTER:

PM

Marketer

Product Professional

Behavioral Scientist

AS FEATURED ON LENNY’S PODCAST:

Grow Your Product Skills, Network, and Career

LEARN

Master every angle of behavioral design with exclusive access to events, ebooks, case studies, guidebooks, and more.

CONNECT

Meet and talk with the world’s best product managers & behavioral scientists and join us on our journey to ‘design better, behaviorally.’

GROW

Level up and expand your skills, career, and impact by learning to apply behavioral science to products & services.

  • Google
  • Intuit
  • Aetna
  • Lyft
  • Kiva
  • Anthem
  • The World Bank

Why Behavioral Design?

What does it mean to be a behavioral designer? For products to grow and thrive, they have to align with how their users think and behave.

Being a ‘Behavioral Designer’ is about recognizing this truth — and using behavioral science to design products that improve customers’ lives.

Ultimately, it means understanding the behavior you’re designing for and finding ways to achieve it.

Is this easy? Rarely, but if there’s one thing that helps, it’s surrounding yourself with experts and a community that’s learning and thinking about these issues.

Unlock the Behavioral Science of Products and Services

Learn product design from behavioral scientists who have worked with the most innovative tech companies

Join events where you can talk with senior product professionals and behavioral scientists

Get the insights to advance your work and career in product and be recognized in your company

Drive adoption, engagement, and retention while also understanding the real-world behavior that your product enables

Connect with other professionals from top product orgs

Get feedback on your projects from leading behavioral scientists

Join Events With Product & Behavioral Science Leaders

What Happens in the Slack community?

A ton! You’ll connect with other product people and behavioral scientists, learn from them, get answers and insights from events and feedback on your own experiments, and get notified of relevant job opportunities.

Just a few of our channels include #ask_a_behavioral_scientist, #be_jobs, #be_tools, #psychology_of_the_week and #share_your_results.

Almost all of the tech companies we work with in the Valley are starting to use behavioral design. It’s becoming the number one skill set for product managers and designers.”
– KRISTEN BERMAN, CO-FOUNDER, IRRATIONAL LABS

What Members Are Saying

If you think you understand your customers (or people in general) this will surprise, excite and equip you with the tools you need to make meaningful change in what you create.”

Coming from a Master’s in Applied Psychology, I learned some new nudges and have more examples to talk about when talking about why behavioral science is important. Thank you so much!”

The feedback is very valuable and I appreciate the opportunity to ask burning questions. Kristen is amazing at thinking on her feet. Very inspiring.”

I learned invaluable lessons and insights that I can apply immediately, both professionally and personally.”

Simply amazing! Can’t wait to put these concepts into use with my customers and my internal teams.”

Very cool to see the principles and then see them very specifically applied in a real-world context. Great work!”

I know our products inside out – but this really helped highlight blindspots that I was missing and enabled me to identify key friction points! This was the best learning experience I have ever had.”

I had no questions in mind, but left with real valuable actionable guidance. Especially took a big note of using the identifiable victim to stimulate emotions and validate the problem/solution further with data!”

The behavioral analysis I learned takes journey mapping to a new level. It helped me think deeply about where the product environment wasn’t supporting the user and how I could come up with actionable experiments to make it better.”

Join the Behavioral Design Community

Get the resources, training, and connections you need to accelerate positive behavior change.

Access to high-quality events

Senior behavioral scientists’ AMAs

All recorded events, webinars, product teardowns, & AMAs

Community feedback on experiments

The frameworks we’ve taught to companies like Google, Microsoft, & Lyft

User psychologies

Members From These Amazing Companies and More

Become a Member

$9.99/month
$8.25/month

Join the community that’s building better products and services using behavioral science.

FAQs

1. Who is this community for?
2. Who is Irrational Labs?
3. What do I get out of being a member?
4. Can I enroll in your Bootcamp courses and also be a member?
5. What are the events like?
6. I'm a product person. Why do I need behavioral science?
7. Where do I meet other community members?
8. This community is amazing and I want more. Is there a premium access level?
9. Is behavioral science a dark art?
10. Can I cancel my membership?