Become a
Behavioral Designer

Learn to Leverage the Power of Behavioral Economics and Consumer Psychology

Learn the same techniques we've taught these companies:

  • Google
  • Maritz
  • Aetna
  • Intuit
  • Lyft
  • The World Bank
  • Cuna

Choose Your Bootcamp Program

Behavioral design is for people who want to research, design and grow products customers love. Get access to 10+ proprietary frameworks, 60+ downloadable articles, and 20+ key psychologies.

Behavioral Design
Self-Paced Modules With On Demand Lectures
You want to learn on your own timeline with access to the broader community on your own terms. Work towards certification with self-paced projects.
8 Weeks | Start Immediately
Behavioral Design
Finance Specialization
Self-Paced Modules With On Demand Lectures
You work in banking, fintech, insurance, or a related field. This course summarizes everything you need to know about finance-related behavior change.
8 Weeks | Start Immediately
Behavioral Design
Health Specialization
Self-Paced Modules With On Demand Lectures
You work in the healthcare industry – tech, payer, or provider. This course summarizes everything you need to know about health behavior change.
8 Weeks | Start Immediately
Behavioral Design Cohort Bootcamp
Online Classes With Live Instruction
You want an accelerated, classroom-like learning experience with a small cohort. Get real time feedback and coaching from experts.
4 Weeks | Rolling Applications. Spots are Limited.

Behavioral Economics is the key to building products and programs that work.

  • Understand why your customers (and you!) make decisions
  • Find out how to change behavior (for good) with easy-to-learn tactics
  • Learn the proven frameworks we’ve taught to Google, Uber, Indeed and more
  • Bring this discipline to your organization in a scalable and ethical way

In this course you'll:

Apply proven design methods to increase engagement

Understand the key motivations behind any decision

Learn the top biases that affect your customers

Design better products in a more ethical way, based on tried & true behavioral insights

In addition to the course modules, you’ll have chances to engage with other participants and Irrational Labs team members through:

a kickoff videochat

monthly office hours

our Slack community

What Past Attendees Say:

The best thing that has ever happened to me in 2019 is attending this program!

This bootcamp has completely changed the way I see the world, my relationships with people, and the power I have to make a positive change in the world.

We increased user engagement in our platform from 25% to 33% by implementing simple changes learned at the bootcamp.

Lots of practical frameworks and examples / references we can take back and implement in our work TODAY.

Who is Irrational Labs?

Irrational Labs was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier and wealthier. Hundreds of companies have used our methods and process to build new innovations and improve existing ones.

Companies like Google, Fidelity, Lyft and Uber, Aetna, Cuna Mutual, AARP, and have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of seed or series A startups have relied on us to help them understand their customers needs and build products that solve them. We are product designers, urban designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior (for good).

Experimenting: A Case Study from a BE Bootcamper

“Our experiment increased open rates by 25% and click-through rates by 88%.”

Josh Ly, Author