What makes Behavioral Economics so powerful?

Behavioral Economics combines psychology and economics to understand why consumers make the decisions that they do. At Irrational Labs, we pride ourselves in using BE for good. In this course you’ll:

Apply proven design methods to increase engagement

Become an expert at testing your intuitions using experimentation

Learn the biases behind the decisions your customers are making

Design better products in a more ethical way, based on tried & true behavioral insights

Irrational Labs’ program offers a middle ground between a PhD and a two or three-day workshop on Behavioral Economics. You’ll walk away with a full behavioral science toolkit and the frameworks to bring this discipline to your organization in a scalable and ethical way. Apply by June 30th to get early bird pricing!

See what past attendees have to say:

An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving real world problems.
A great way to learn how to apply behavioral economics principles to make products and services much more impactful in terms of reaching people and creating meaningful behavioral change. Well-organized, respectful of students' time, taught by true experts, enlightening and fun!
A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.
An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving real world problems.
This course was intense, but 100% worth the effort you put into it. It's a perfect way to learn BE principles through hands-on experience rather than just reading books and articles but being unsure how to apply the concepts.
A framework that will revolutionize your life, and is easy to apply to all sectors, work activities etc.
I've left the course feeling empowered to bring BE into not only my work life, but also my personal life.

The Course

In this immersive course, you’ll learn how to apply key insights about consumer behavior, make environmental adjustments to drive behavior change, and trigger decisions that will improve your customer’s health, wealth, and happiness – and your business outcomes.

What you’ll take away:

  • Actionable insights on how to leverage behavioral science in your product and feature development
  • The “3B framework” for behavior change: Solve for human biases (used by companies like Google and Facebook)
  • How to bring the art of experimentation into your product infrastructure and corporate culture
  • Survey & experimental design methodologies, including statistical best practices
  • Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes
  • Materials to enable you to train the rest of your team
  • How to use behavioral science ethically

Apply before June 30 for early bird pricing.

Apply now


Opening Weekend in San Francisco

Sessions 1-3

How to Use Behavioral Insights to Assess and Improve Current Product and Feature Success


Session 4

The BE Lens on Engagement & Retention


Session 5

BE Insights for Marketing & Launch


Session 6

Value Creation: Why We Work on Actual Pricing Last


Session 7

Applying the Behavioral Framework


Session 8

A Testing Culture: How to Use Experiments to Drive Customer and Business Value


Session 9

Interpreting Your Customer Data: Determine What’s Real


Session 10

Critical Eye: How to Evaluate Designs Using Behavioral Science

Closing Weekend in San Francisco

Sessions 11-13

Putting It All Together: Becoming a Behavioral Scientist

The Instructors

Expert behavioral scientists Kristen Berman, Evelyn Gosnell, and Richard Mathera will be your main instructors. Kristen co-founded the behavioral science group at Google with Dan Ariely and Irrational Labs. Evelyn is a lecturer at UCSD, the senior behavioral scientist at Irrational Labs, and Head of Product Development and Behavioral Science for Shapa, an innovative scale for weight management. Richard is a managing director at Irrational Labs, and previously was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans.

“Thank you SO MUCH for organizing that Behavioral Economics workshop. Very very interesting, I can see it helping a lot with 2019 planning.”


Kristen Berman

Bringing behavioral economics to bear on product design is an activity that will surely impact billions of people... and Kristen is making that happen.

Evelyn Gosnell

I attended a workshop on behavioral science led by Evelyn. It was cutting-edge, engaging, and highly relevant to real-world business environments, I walked away with experiments I could test with my team.

Richard Mathera

Working with Richard was a game changer – he uncovered behavioral insights that helped us see our program in a whole new light and improve our program immensely!

The course also features guest lecturers who will share their expertise and learnings from the field.

Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics at Duke University

Deena Rosen

Former VP of Design, Opower

Kelvin Kwong

Former Director of Product Management, Jawbone

Chris York

Founder & CEO, Cognitive


Who should attend this program?

Product leaders – including executives, product managers, and others who are decision makers in the customer experience

Teams or individuals who want to learn how to apply research-based insights from behavioral economics and psychology to solve real-life customer problems

We will be more likely to accept you if are:

  • a team of 3 or more
  • increasing financial well being
  • improving health outcomes
  • increasing happiness or productivity
  • getting people to call their mother more frequently… also known as social connection!

Will not accept:

  • game designers
  • cigarette companies
  • advertisers
  • media companies

Admissions Requirements


When is it?

Deadline for early bird pricing for the next BE Bootcamp is JUNE 30! BE Bootcamp starts October 4 and ends December 8.

Applicants who meet the June 30 deadline will hear back in the next few weeks.

Program Fee

Individual pricing:

Before June 30: $13,800 per person
After June 30: $14,800 per person

Group pricing:

$10,000 per person, three or more from the same company*

Nonprofit pricing:

$10,000 per person

*We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Immersion and drive meaningful outcomes for your company. Program fee does not include travel costs.


When is the course held?

BE Bootcamp starts the weekend of October 4th and ends the weekend of December 6th. 

The Opening and Closing Weekends will be held in person in San Francisco. Plan on attending the full weekend, from Friday afternoon to Sunday evening. Weeks 2 through 8 will be online, Tuesdays from 9-11am PST; live participation is required.

Can I still apply if I am unable to attend the Opening and Closing weekends in San Francisco?

No. The Opening and Closing Weekends are a critical part of the program where attendees will work with instructors & fellow classmates face-to-face to apply the behavioral principles taught over the course of the nine-week class. Both weekends are required for all attendees.

If I can’t attend an online session live, can I watch the recording afterwards?

Everyone is required to attend all online sessions LIVE as there will be group discussions during these sessions where participation is critical.

How much time should I expect to spend on the course each week?

The course consists of 4 full days of class in-person in San Francisco and 7 online sessions that will last about 2 hours each. In addition to the classes, plan on spending 2-3 hours outside of class each week working on homework assignments.

Who is this course for?

BE Bootcamp is ideal for product leaders; specifically, product managers, designers, researchers, and marketers working on products or services aimed at increasing financial well being, improving health outcomes, or increasing happiness or productivity.

We will not accept game designers, cigarette companies, advertisers, consultants or agencies, or media companies.

Are there any qualifications to apply for this course?

Applicants should have at least two years of work experience. No previous experience in behavioral economics is necessary. Preference will be given to teams and individuals from companies whose work is focused on making people happier, healthier, or wealthier.

Why do you offer discounts for groups from the same organization?

We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Immersion and drive meaningful collaboration and outcomes for your company.

The program fee is reduced from $14,800 to $10,000 per person if three or more from the same organization attend. 

Do you accept international applicants?

Yes, but keep in mind, you are responsible for travel costs to San Francisco for the opening and closing weekends. We’d love to expand BE Bootcamp to other countries in the future, so let us know where you live so we can add it to our list of potential Bootcamp locations!