Behavioral design is for people who want to research, design and grow products customers love. Get access to 10+ proprietary frameworks, 60+ downloadable articles, and 20+ key psychologies.
Learn to Leverage the Power of Behavioral Economics and Consumer Psychology
Learn the same techniques we've taught these companies:
Choose Your Bootcamp Program
Behavioral Economics is the key to building products and programs that work.
- Understand why your customers (and you!) make decisions
- Find out how to change behavior (for good) with easy-to-learn tactics
- Learn the proven frameworks we’ve taught to Google, Uber, Indeed and more
- Bring this discipline to your organization in a scalable and ethical way
In this course you'll:
Apply proven design methods to increase engagement
Understand the key motivations behind any decision
Learn the top biases that affect your customers
Design better products in a more ethical way, based on tried & true behavioral insights
In addition to the course modules, you’ll have chances to engage with other participants and Irrational Labs team members through:
a kickoff videochat
monthly office hours
our Slack community
What Past Attendees Say:
The best thing that has ever happened to me in 2019 is attending this program!
This bootcamp has completely changed the way I see the world, my relationships with people, and the power I have to make a positive change in the world.
We increased user engagement in our platform from 25% to 33% by implementing simple changes learned at the bootcamp.
Lots of practical frameworks and examples / references we can take back and implement in our work TODAY.
Who is Irrational Labs?
Experimenting: A Case Study from a BE Bootcamper
“Our experiment increased open rates by 25% and click-through rates by 88%.”