Behavioral Science for Good

Behavioral science can inform and transform the work of product managers, designers, researchers, and marketers.

Apply proven design methods to increase engagement and customer satisfaction

Become an expert at testing your intuitions in a quantitative way

Learn how to separate what customers SAY from what they DO

Develop innovative features using behavioral insights

Until now, the only formal way to learn behavioral science principles has been to invest years studying for a PhD or to take a two or three-day workshop. Irrational Labs‘ program offers a much needed middle ground. You’ll walk away with a full behavioral science toolkit and the expertise to bring this discipline to your organization in a scalable and ethical way.

Past Workshop Attendees & Testimonials:

Major concerns that we have struggled with for weeks were resolved in two days. Excited to implement all of these new principles.
I walked away with concrete and actionable ways to apply the insights to my work.
I’ve gone to many conferences, workshops, and done my reading, but this course set the bar for both content and quality. Marketers will learn how to engage their audiences effectively, and managers will come away with resources to improve productivity and the quality of life of their team.
Cutting-edge, engaging, and highly relevant to real-world business environments, I walked away with experiments I could immediately test with my team.
They break down theories into actionable items that helped me build an awesome customer experience.

The Course

In this multi-week, immersive course, you’ll learn about how to use behavioral economics and psychology to understand how people make decisions.

You’ll learn how to apply key insights about consumer behavior, make small adjustments to an environment to drive behavior change, and trigger decisions that will ultimately improve your customer’s health, wealth, and happiness – and your business outcomes.

What you’ll take away:

  • How to use behavioral science in your product and feature development
  • The “3B framework” for behavior change: develop solutions that account for human biases (used by companies like Google and Facebook)
  • New, faster ways to discover insights and conduct research to de-risk new product and marketing initiatives
  • How to bring the art of experimentation into your product infrastructure and corporate culture
  • Survey & experimental design methodologies, including statistical best practices
  • Proficiency in evaluating designs with the 3B model of behavioral science
  • Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes
  • How to lead with value -- become an expert at structuring pricing
  • Materials to enable you to train the rest of your team
  • How to use behavioral science ethically
  • Certificate of completion

Learn more about our BE Bootcamp.

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Opening Weekend in San Francisco

Sessions 1-3

How to Use Behavioral Insights to Assess and Improve Current Product and Feature Success


Session 4

The BE Lens on Engagement & Retention


Session 5

BE Insights for Marketing & Launch


Session 6

Value Creation: Why We Work on Actual Pricing Last


Session 7

Applying the Behavioral Framework


Session 8

A Testing Culture: How to Use Experiments to Drive Customer and Business Value


Session 9

Interpreting Your Customer Data: Determine What’s Real


Session 10

Critical Eye: How to Evaluate Designs Using Behavioral Science

Closing Weekend in San Francisco

Sessions 11-13

Putting It All Together: Becoming a Behavioral Scientist

The Instructors

Expert behavioral scientists Kristen Berman, Evelyn Gosnell, and Richard Mathera will be your main instructors. Kristen co-founded the behavioral science group at Google with Dan Ariely and Irrational Labs. Evelyn is a lecturer at UCSD, the senior behavioral scientist at Irrational Labs, and Head of Product Development and Behavioral Science for Shapa, an innovative scale for weight management. Richard is a managing director at Irrational Labs, and previously was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans.

“Thank you SO MUCH for organizing that Behavioral Economics workshop. Very very interesting, I can see it helping a lot with 2019 planning.”


Kristen Berman

Bringing behavioral economics to bear on product design is an activity that will surely impact billions of people... and Kristen is making that happen.

Evelyn Gosnell

I attended a workshop on behavioral science led by Evelyn. It was cutting-edge, engaging, and highly relevant to real-world business environments, I walked away with experiments I could test with my team.

Richard Mathera

Working with Richard was a game changer – he uncovered behavioral insights that helped us see our program in a whole new light and improve our program immensely!

The course also features guest lecturers who will share their expertise and learnings from the field.

Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics at Duke University

Deena Rosen

Former VP of Design, Opower

Kelvin Kwong

Former Director of Product Management, Jawbone

Chris York

Founder & CEO, Cognitive


Who should attend this program?

Product leaders – including executives, product managers, and others who are decision makers in the customer experience

Teams or individuals who want to learn how to apply research-based insights from behavioral economics and psychology to solve real-life customer problems

We will be more likely to accept you if you’re working on:

  • increasing financial well being
  • improving health outcomes
  • increasing happiness or productivity
  • getting people to call their mother more frequently… also known as social connection!

Will not accept:

  • game designers
  • cigarette companies
  • advertisers
  • consultants or agencies
  • media companies

Admissions Requirements

  • Complete an online application
  • 2+ years work experience
  • Preference given to teams, individuals, and companies whose work is focused on making people happier, healthier, or wealthier. Please provide a brief description of your company’s mission in the application.


When is it?

The next BE Bootcamp will be in October 2019.

Applications will be available soon.


Program Fee

$14,800 per person, individual

$13,500 per person, two or more from the same company*

*We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Immersion and drive meaningful outcomes for your company. To apply and be considered for admission as a team of more than five, and qualify for a group rate, please contact us at

Program fee does not include travel costs.

If cost is a barrier, please contact us for scholarship consideration.


When is the course held?

The next BE Bootcamp will be in October 2019.

The Opening and Closing Weekends will be held in person in San Francisco. Plan on attending the full weekend, from Friday afternoon to Sunday evening. Weeks 2 through 8 will be online; live participation is required.

What if I can't make it to San Francisco for Opening and/or Closing Weekend?

The Opening and Closing Weekends are a critical part of the program and are required for all attendees.

How much time should I commit?

The course consists of 4 full days of class in-person in San Francisco and 7 online sessions that will last about 2 hours each. In addition to the classes, plan on spending 2-3 hours outside of class each week working on homework assignments.

Who is this course for?

The bootcamp is ideal for product leaders. Specifically, it would be a good fit for product managers, designers, researchers, and marketers working on products or services aimed at increasing financial well being, improving health outcomes, or increasing happiness or productivity. We will not accept game designers, cigarette companies, advertisers, consultants or agencies, or media companies.

Are there any qualifications to apply for this course?

Applicants should have at least two years of work experience. No previous experience in behavioral economics is necessary. Preference will be given to teams, individuals, and companies whose work is focused on making people happier, healthier, or wealthier.

Do you offer any discounts for groups from the same organization?

The program fee is reduced from $14,800 to $13,500 per person if two or more from the same organization attend. To apply for admission as a team of more than five and qualify for a group rate, please contact us at