Past Workshop Attendees

The best thing that has ever happened to me in 2019 is attending this program!
A great way to learn how to apply behavioral economics principles to make products and services much more impactful in terms of reaching people and creating meaningful behavioral change. Well-organized, respectful of students' time, taught by true experts, enlightening and fun!
An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving real world problems.
This course was intense, but 100% worth the effort you put into it. It's a perfect way to learn BE principles through hands-on experience rather than just reading books and articles but being unsure how to apply the concepts.
A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.
A framework that will revolutionize your life, and is easy to apply to all sectors, work activities etc.
An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving real world problems.
I've left the course feeling empowered to bring BE into not only my work life, but also my personal life.

On the Blog

Experimenting: A Case Study from a BE Bootcamper

Read on Medium

Josh Ly, Author

Our experiment increased open rates by 25% and click-through rates by 88%.

Why enroll in Behavioral Economics Bootcamp?

As product and marketing leaders, you strive to understand what makes your customers tick. In this immersive course, we combine economics and psychology to help you understand why people make the decisions they do—and how to influence them for the better.

With industry-leading Behavioral Scientists as your instructors, you’ll walk away ready to build viable, market‐ready products that anticipate customer behavior. Become a behavioral science master with proven toolkits and customer frameworks. Bring this discipline to your organization in a scalable and ethical way.

In this course you'll:

Increase engagement & retention through improved product design

Learn how to do faster and more reliable customer research by understanding psychology

Hack decision-making and become a choice architect

Become an expert at A/B testing that drives results

During the 9-week program, you'll work on your own business challenges and real-world problems. Last year, a San Francisco hotel challenged us to develop interventions for their guests. See the process.

The Course

In this immersive course, you’ll learn how to apply key insights about consumer behavior, make environmental adjustments to trigger decisions that will improve your customer’s health, wealth, and happiness – and your business outcomes. You’ll go from being a traditional product manager to the far more effective behavioral product manager.

What you’ll take away:

  • Actionable insights on how to leverage behavioral science in your product and feature development
  • The “3B framework” for behavior change: Solve for human biases (used by companies like Google and Facebook)
  • How to bring the art of experimentation into your product infrastructure and corporate culture
  • Survey & experimental design methodologies, including statistical best practices
  • Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes
  • Materials to enable you to train the rest of your team
  • How to use behavioral science ethically
  • Certificate of completion of the course


Opening Weekend in San Francisco

Sessions 1-3

An Accelerated Deep Dive into Behavioral Economics


Session 4

An Accelerated Deep Dive into Behavioral Economics (continued)


Session 5

Problem Solving: Designing for Engagement and Retention


Session 6

Applying the Framework: Deeper Dive


Session 7

Experimentation: Designing for High-Impact


Session 8

Experimentation: Getting the Analysis Right


Session 9

The Psychology of Value: Money, Numbers, and Pricing


Session 10

Behavioral Marketing: How to Launch and Get Traction


Session 11

Critical Eye: How to Evaluate Designs Using Behavioral Science

Closing Weekend in San Francisco

Sessions 12-14

Putting it All Together: Becoming a Behavioral Scientist and Bringing Behavioral Science Back to Your Org

The Instructors

Expert behavioral scientists Evelyn Gosnell, Kristen Berman and Richard Mathera will be your main instructors. Evelyn is a managing director of Irrational Labs and leads the bootcamp program. She is also Head of Product Development and Behavioral Science for Shapa, an innovative scale for weight management. Kristen co-founded the behavioral science group at Google with Dan Ariely and Irrational Labs. Richard is a managing director at Irrational Labs, and previously was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans.

An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving my business problems and real world problems

Evelyn Gosnell

I attended a workshop on behavioral science led by Evelyn. It was cutting-edge, engaging, and highly relevant to real-world business environments, I walked away with experiments I could test with my team.

Kristen Berman

Bringing behavioral economics to bear on product design is an activity that will surely impact billions of people... and Kristen is making that happen.

Richard Mathera

Working with Richard was a game changer – he uncovered behavioral insights that helped us see our program in a whole new light and improve our program immensely!

The course also features guest lecturers who will share their expertise and learnings from the field.

Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics at Duke University

Deena Rosen

Former VP of Design, Opower

Kelvin Kwong

Former Director of Product Management, Jawbone

Chris York

Founder & CEO, Cognitive


Who should attend this program?

Product leaders – including executives, product managers, designers, and others who are decision makers in the customer experience

Teams or individuals who want to learn how to apply research-based insights from behavioral economics and psychology to solve real-life customer problems

We will be more likely to accept you if are:

  • a team of 3 or more
  • increasing financial well being
  • improving health outcomes
  • increasing happiness or productivity
  • getting people to call their mother more frequently… also known as social connection!

Will not accept:

  • game designers
  • cigarette companies
  • advertisers
  • media companies

Admissions Requirements

  • Complete an online application
  • 5+ years work experience

When is it?

The next BE Bootcamp will take place in 2020. Sign up for updates here.

Program Fee

Individual pricing:

$14,800 per person

Group pricing:

$10,000 per person, three or more from the same company*

Nonprofit pricing:

$10,000 per person

*We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Bootcamp and drive meaningful outcomes for your company. Program fee does not include travel costs.


When is the course held?

BE Bootcamp starts with an in-person event taking place over the entire weekend of October 4th—October 6th and ends with an in-person event taking place the weekend of December 6th—December 8th.

The Opening and Closing Weekends will be held in person in San Francisco. Plan on attending the full weekend, from Friday afternoon to Sunday evening. Weeks 2 through 8 will be online, Tuesdays from 9-11am PST; live participation is required.

Can I still apply if I am unable to attend the Opening and Closing weekends in San Francisco?

No. The Opening and Closing Weekends are a critical part of the program where attendees will work with instructors & fellow classmates face-to-face to apply the behavioral principles taught over the course of the nine-week class. Both weekends are required for all attendees.

How do the online sessions work?

Online sessions are held via zoom on Tuesdays from 9-11 PST.  The sessions are live and involve active participation.

How much time should I expect to spend on the course each week?

The course consists of 4 full days of class in-person in San Francisco and 7 online sessions that will last about 2 hours each. In addition to the classes, plan on spending 2-3 hours outside of class each week working on homework assignments.

Who is this course for?

BE Bootcamp is ideal for product leaders; specifically, product managers, designers, researchers, and marketers working on products or services aimed at increasing financial well being, improving health outcomes, or increasing happiness or productivity.

We will not accept game designers, cigarette companies, advertisers, consultants or agencies, or media companies.

Are there any qualifications to apply for this course?

Applicants should have at least five years of work experience. No previous experience in behavioral economics is necessary. Preference will be given to teams and individuals from companies whose work is focused on making people happier, healthier, or wealthier.

Why do you offer discounts for groups from the same organization?

We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Immersion and drive meaningful collaboration and outcomes for your company.

The program fee is reduced from $14,800 to $10,000 per person if three or more from the same organization attend.

Do you accept international applicants?

Yes, but keep in mind, you are responsible for travel costs to San Francisco for the opening and closing weekends. We’d love to expand BE Bootcamp to other countries in the future, so let us know where you live so we can add it to our list of potential Bootcamp locations!

Looking for more course details? Listen to our interview with Action Design podcast for an overview of the program!