Behavioral Design Bootcamp

This is for people who want to understand their customers’ psychology, and especially for anyone interested in sales, product management, marketing, and/or design.

There is a treasure trove of insights about why people do what they do. The current product, design and marketing tool kits only expose us to the tip of the iceberg. Attendees of the online course will go deep on these psychologies that can drive us, your customers and thus drive the adoption, engagement and retention of your  product or service. People who attend should be ready to get their hands dirty – you will practice applying the tools and frameworks to your own roadmap as well as get a variety of experience applying it to general business problems.

Irrational Labs was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier and wealthier. Hundreds of companies have used our methods and process to build new innovations and improve existing ones.

Companies like Google, Fidelity, Lyft and Uber, Aetna, Cuna Mutual, AARP, Ancestry.com have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of seed or series-A startups have relied on us to help them understand their customers needs and build products that solve them. We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior (for good).

The self-paced courses allow you to work on your own schedule while watching recorded videos, reading studies, and completing your homework. You’ll also have the chance to engage with your classmates in a kickoff call, drop-in hours, and on Slack.

This is up to you. You get out what you put in. There is about 1 hour of reading and 1 hour of hands-on exercises a week. You’ll get 2 modules every week.

But the really neat thing that will happen? During this course, you will start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!

Pro tip: You can ask your company to sponsor you. A lot of companies have a professional development budget for things exactly like this.

We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount. Learn more

You will have access to a platform called Podia, which will feed you the modules. It’s like a Coursera course, you’ll log in and have a list of modules to complete! This is primarily self-directed learning.

No previous experience in behavioral economics or design is necessary. And if you have read a few behavioral economics books, you’ll still learn new things. We focus on applying the behavioral insights to your daily work!

We believe the power of Behavioral Economics should only be used to make a positive impact in the world, and access is only allowed to those whose work is focused on making people happier, healthier, or wealthier. We do not allow admission to certain industries, including gambling, guns and tobacco.

You get access to the course for 3 months – that’s 8 weeks of actively receiving new content, plus another full month to review and cement your learning.

Admissions are rolling. Once you sign up you gain immediate access to the course, and you can start interacting with other students. You also get weekly drop-in hours with the Irrational Labs team to help you integrate what you’re learning.