Learn Behavioral Economics and Consumer Psychology

Behavioral Design Bootcamp

Learn the skills we've taught to these companies:

  • Google
  • Intuit
  • Aetna
  • Lyft
  • Kiva
  • Anthem
  • The World Bank

This course has enlightened me about analyzing user behaviors, plus theories & strategies to induce behavioral changes.

Product Manager, Visa

Strengthen Your Expertise in Behavioral Economics

In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.

In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.

I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy
Director of User Experience, Indeed

Connect with others in the Behavioral Economics community

Kickoff video chat

Monthly Office Hours

Slack Community

What you'll learn:

Actionable insights for leveraging behavioral science
The “3B framework” for behavior change (used by companies like Google and Facebook)
When and how to conduct smart experiments
The top psychological biases impacting you (and your customers)
Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact
How to ethically -- and often drastically -- increase your conversion and retention rates

I learned invaluable lessons and insights that I can apply immediately, both professionally and personally.

Sr Product Marketing Manager

The Curriculum

Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.


Why behavioral economics is a shortcut for product design and marketing


Foundational principles of behavioral economics that will fundamentally reshape your thinking


The Behavioral Design Process: the 3-step method to design products that actually drive behavior change


The most important (and least understood) step in behavior change: Defining a ‘key behavior’


The 3B framework for change: a simple, powerful way to understand your customer’s psychology


How to reduce cognitive overload in your customer flows


It’s all relative. How relativity drives our purchase decisions


How to get someone’s attention and keep it (ethically)


How to leverage the ‘endowment effect’ in your onboarding flow


Benefits: Doing the right thing for the wrong reasons


Smart ways to keep customers engaged (a deep dive on ‘concrete-ness’ and ‘identifiable victim’)


Everyone else is doing it: The impact of Social Norms


Designing for incentives … and the mistakes most people make


Pricing 101: How to convey your product’s value


Mental Models: How to shape your customer’s narrative (great for new products and startups!)


The Behavioral Design Process: Experimentation


What next? Becoming a Behavioral Scientist

Join us and learn the psychology of decision-making.

What Past Attendees Say:

Understanding the psychologies behind why people make decisions has been invaluable. Familiarity with behavior science is a must-have skill for all PMs.

Mathias Frese
Product Manager, Twitter

“Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.”

Satyen Motiani
Senior PM, Credit Karma

Much more than an introduction. I left armed with great ideas to make improvements in my work.

Ben Tingey
Innovation Manager, Atrium Health

This course gave me an entirely different perspective into how we make decisions, and gave me the tools to develop superior user experiences applicable to multiple situations of life and business.

Luis Carlos Sanchez

I loved this course. Now I have the vocabulary and research to more easy tell others at my company why we should change what we are doing.

Chelsey Paulsen
Sr. Technical Product Manager, Asurion

I’m sending my entire company to Bootcamp! We now have a framework, resources and data to formalize behavioral science into all of our strategies.

Jen Neumann
de Novo

This course is a game-changer. It gave me the tools for understanding people in more meaningful ways.

David Morera
Expat Buddy

As a Product Manager with years of experience building products that impact behaviors, this course gave me the framework and structure I have been missing in my everyday work.

Brody Clemer
Richardson Sales Performance

This course is worth the time and investment. Time flew by and I didn’t want it to end! I learned invaluable lessons and insights that I can apply immediately.

Maegan Anders
Bowie Capital Management


1. Who should take this course?
2. Who is Irrational Labs?
3. How does the self-paced bootcamp differ from a live, interactive course?
4. What is the weekly time commitment?
5. How can I lower the cost?
6. How do the online sessions work?
7. What are the course qualifications?
8. How long do I have access to the content?
9. When would I start my course?

I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy

Behavioral Design Bootcamp Online Course



Monthly office hours
Access to our Slack community
Certificate of completion

Custom Courses

Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).