Behavioral Design
for Health

$480 for full access to all course content and interactive communication channels. Upon completion of the course you’ll receive a certification from Irrational Labs.

This program is designed for people working to change health-related behaviors in roles within technology companies, public health organizations, pharma, insurance, healthcare delivery (including clinicians!), HR/benefits, health system administration, and health policy.

This program is for you if you want to better understand the psychology of your users – customers using an app, patients seeking care, healthcare providers, the general public – really, anyone whose behavior you’re hoping to change! If you want to become more thoughtful about how you design – content, onboarding flows, dashboards, communication materials, health hardware, etc. – behavioral science should be in your front pocket.

There is a treasure trove of insights about how people make decisions that impact their health. The current toolkits for product, program, marketing, and service design only expose us to the tip of the iceberg. In this course, you’ll come to deeply understand human psychology and how it drives the adoption, engagement, and retention of your product or service to improve people’s health.

The health course is tailored to people working in environments where they have an impact on people’s health. This may be through products they’re designing, programs they’re building, patients they’re supporting, or providers they’re leading. The majority of examples, studies, and content in this course is related to health behavior change.

That’s totally fine! While much of the content is designed for people actively designing products/services/workflows to change people’s health outcomes, it’s also great if you’re interested in improving your own health behaviors (or those of loved ones). Or maybe you’re thinking about starting a company that will impact people’s health. The course exercises are designed to work for all of these use cases, and more.

No previous experience in behavioral economics or healthcare is required. And if you’ve read a few behavioral science or economics books, you’ll certainly still learn new things. We focus on applying behavioral insights to the health problems you’re solving for at work and in your personal life. If you’re a healthcare provider, the content will be useful as you think about behavior change in the context of patient care.

Preference will be given to teams and individuals from companies whose work is focused on improving people’s health and wellbeing.

Irrational Labs  was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights to help people be happier, healthier, and wealthier. Hundreds of companies have used our process and methods to build innovative new products and improve existing ones.

Companies like Google, Aetna, Eli Lilly, Fidelity, Lyft & Uber, Shapa, Cuna Mutual, and AARP have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of startups have relied on us to help them understand their customers’ needs and build products that solve for them. We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior – especially health behavior – for good.

Every week, you’ll gain access to two new modules of content with about one hour of reading material. You’ll also have around one hour of hands-on exercises to do each week, and you can always engage on Slack to share your thinking and give others feedback on their work.

But the really neat thing that will happen? During this course, you’ll start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!

Consider asking your employer to sponsor this learning opportunity for you. And if you’re involved in the effort to fight COVID-19, we will strongly consider a scholarship to support you – please just mention your work in your application.

You’ll gain access to a platform called Podia, which will feed you the modules. It’s like Coursera in that you’ll log-in and have a list of modules to complete. Learning is primarily self-directed.

Whenever you want to begin! After you’re accepted, you’ll be able to start the course within one week.

Content is guaranteed for the eight weeks of the course. However, we aren’t committing to keeping it live forever and reserve the right to take it down after your course ends.