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Strengthen Your Expertise in Behavioral Economics

Through real world examples and engaging content you’ll learn how to apply behavioral design to your specific product/program and problems. 16 modules are delivered over eight weeks. Each module has fundamental insights into how to use behavioral economics to impact health outcomes. We cover healthcare delivery and lifestyle management for both individual and population health.

In addition to course modules, you’ll interact live with other participants, as well as Irrational Labs team members, in our kickoff video-chat; monthly office hours; and Slack conversations. You’ll share what you learn with fellow course participants and get feedback on your work.

What you'll take away:

  • Actionable insights on how to apply behavioral economics to your health product development, program design, and communication efforts
  • The “3B framework” for behavior change (used by companies like Google and Facebook)
  • The top psychological biases impacting health behaviors such as medication adherence, adopting a healthy diet, and broad public health efforts
  • Specific tools, like the Behavioral Diagnosis, that drive innovation in the user experience
  • Tactical tips to drive engagement among your users (patients, providers, customers, etc.) to improve health
  • How to imbue the art of experimentation into your team culture
  • A new mindset of intentionality for crafting your user’s environment - words, calls-to-action, visuals, and workflows
  • How to use behavioral science ethically when designing for health behaviors

The Curriculum

Designed by Irrational Labs behavioral science experts, alongside behavioral designers at healthtech companies in Silicon Valley.

Module

01

How behavioral economics can be used to improve health outcomes

Module

02

Foundational principles that will re-shape your thoughts on decision-making

Module

03

The Behavioral Design process: The 3-step method to design products, services, and workflows that drive health outcomes

Module

04

Introducing the 3B framework for behavior change

Module

05

The most important (and least understood) step: Defining a Key Behavior

Module

06

Applying the 3B framework to understand the psychology of health

Module

07

Understanding the two types of barriers to health behavior change

Module

08

Reducing Friction: How to decrease Cognitive Load (and increase health engagement)

Module

09

Leveraging the influence of our emotions on health decision-making

Module

10

Combatting the devil on our shoulders: Helping people avoid temptation by designing for self-control

Module

11

Benefits: Doing the right thing for the wrong reasons (yes, the wrong reasons)

Module

12

Ways to strengthen health engagement and motivation: A deep dive into Concreteness

Module

13

Everyone else is doing it: Using the power of Social Norms

Module

14

The right way to implement incentives (and how they’re often used incorrectly)

Module

15

The Behavioral Design process: Time to experiment!

Module

16

What next? Becoming a Behavioral Designer for health

Join us and learn the psychology of decision making. Apply Now

What Past Attendees Say:

This course is a must have for leaders and organizations.

A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.

Insightful, practical and rigorous approach to understanding and applying BE from a practical action-learning perspective.

This Bootcamp took my understanding of BE to the next level.

The 3B framework is a real game changer for me.

It made BE very concrete and applied versus an academic learning exercise. I feel more prepared to use what we learned in the real world.

Hear from people who attended our trainings

FAQs

What is the cost of the course?

$480 for full access to all course content and interactive communication channels. Upon completion of the course you’ll receive a certification from Irrational Labs.

Who should take this course?

This program is designed for people working to change health-related behaviors in roles within technology companies, public health organizations, pharma, insurance, healthcare delivery (including clinicians!), HR/benefits, health system administration, and health policy.

This program is for you if you want to better understand the psychology of your users – customers using an app, patients seeking care, healthcare providers, the general public – really, anyone whose behavior you’re hoping to change! If you want to become more thoughtful about how you design – content, onboarding flows, dashboards, communication materials, health hardware, etc. – behavioral science should be in your front pocket.

There is a treasure trove of insights about how people make decisions that impact their health. The current toolkits for product, program, marketing, and service design only expose us to the tip of the iceberg. In this course, you’ll come to deeply understand human psychology and how it drives the adoption, engagement, and retention of your product or service to improve people’s health.

What is the difference between this course and the Behavioral Design course?

The health course is tailored to people working in environments where they have an impact on people’s health. This may be through products they’re designing, programs they’re building, patients they’re supporting, or providers they’re leading. The majority of examples, studies, and content in this course is related to health behavior change.

What if I don’t work for a health-oriented organization?

That’s totally fine! While much of the content is designed for people actively designing products/services/workflows to change people’s health outcomes, it’s also great if you’re interested in improving your own health behaviors (or those of loved ones). Or maybe you’re thinking about starting a company that will impact people’s health. The course exercises are designed to work for all of these use cases, and more.

What are the course qualifications?

No previous experience in behavioral economics or healthcare is required. And if you’ve read a few behavioral science or economics books, you’ll certainly still learn new things. We focus on applying behavioral insights to the health problems you’re solving for at work and in your personal life. If you’re a healthcare provider, the content will be useful as you think about behavior change in the context of patient care.

Preference will be given to teams and individuals from companies whose work is focused on improving people’s health and wellbeing.

Who is Irrational Labs?

Irrational Labs  was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights to help people be happier, healthier, and wealthier. Hundreds of companies have used our process and methods to build innovative new products and improve existing ones.

Companies like Google, Aetna, Eli Lilly, Fidelity, Lyft & Uber, Shapa, Cuna Mutual, and AARP have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of startups have relied on us to help them understand their customers’ needs and build products that solve for them. We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior – especially health behavior – for good.

What is the weekly time commitment?

Every week, you’ll gain access to two new modules of content with about one hour of reading material. You’ll also have around one hour of hands-on exercises to do each week, and you can always engage on Slack to share your thinking and give others feedback on their work.

But the really neat thing that will happen? During this course, you’ll start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!

What if I can’t afford the course?

Consider asking your employer to sponsor this learning opportunity for you. And if you’re involved in the effort to fight COVID-19, we will strongly consider a scholarship to support you – please just mention your work in your application.

How do the online modules work?

You’ll gain access to a platform called Podia, which will feed you the modules. It’s like Coursera in that you’ll log-in and have a list of modules to complete. Learning is primarily self-directed.

When does the course start?

Whenever you want to begin! After you’re accepted, you’ll be able to start the course within one week.

How long will I have access to the content?

Content is guaranteed for the eight weeks of the course. However, we aren’t committing to keeping it live forever and reserve the right to take it down after your course ends.