Behavioral Design
for Health

Improve Health Outcomes Using Behavioral Economics

Companies who have done our trainings

  • Google
  • Grand Round
  • Aetna
  • Intuit
  • Livongo
  • World Bank
  • CUNA

Develop a deeper understanding of human psychology and how it impacts usage of your product or service to improve people’s health.

Leveraging the power of behavioral science will strengthen the impact of your initiatives, whether you design for individual or population health.

In addition to course modules, you’ll interact live with other participants, as well as Irrational Labs team members, in:

A video kickoff chat

Monthly Office Hours

Our Slack Community

This program is designed for people working to change health-related behaviors in roles such as:

technology companies
HR/benefits
public health organizations
health system administration
pharma, insurance
health policy
healthcare delivery (including clinicians!)

What you'll take away:

Actionable insights on how to apply behavioral economics to your health product development, program design, and communication efforts
The “3B framework” for behavior change (used by companies like Google and Facebook)
The top psychological biases impacting health behaviors such as medication adherence, adopting a healthy diet, and broad public health efforts
Specific tools, like the Behavioral Diagnosis, that drive innovation in the user experience
Tactical tips to drive engagement among your users (patients, providers, customers, etc.) to improve health
How to imbue the art of experimentation into your team culture
A new mindset of intentionality for crafting your user’s environment - words, calls-to-action, visuals, and workflows
How to use behavioral science ethically when designing for health behaviors

The Curriculum

Designed by Irrational Labs behavioral science experts, alongside behavioral designers at healthtech companies in Silicon Valley.

Module
01

How behavioral economics can be used to improve health outcomes

Module
02

Foundational principles that will re-shape your thoughts on decision-making

Module
03

The Behavioral Design process: The 3-step method to design products, services, and workflows that drive health outcomes

Module
04

Introducing the 3B framework for behavior change

Module
05

The most important (and least understood) step: Defining a Key Behavior

Module
06

Applying the 3B framework to understand the psychology of health

Module
07

Understanding the two types of barriers to health behavior change

Module
08

Reducing Friction: How to decrease Cognitive Load (and increase health engagement)

Module
09

Leveraging the influence of our emotions on health decision-making

Module
10

Combatting the devil on our shoulders: Helping people avoid temptation by designing for self-control

Module
11

Benefits: Doing the right thing for the wrong reasons (yes, the wrong reasons)

Module
12

Ways to strengthen health engagement and motivation: A deep dive into Concreteness

Module
13

Everyone else is doing it: Using the power of Social Norms

Module
14

The right way to implement incentives (and how they’re often used incorrectly)

Module
15

The Behavioral Design process: Time to experiment!

Module
16

What next? Becoming a Behavioral Designer for health

What Past Attendees Say:

This course is a must have for leaders and organizations.

A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.

Insightful, practical and rigorous approach to understanding and applying BE from a practical action-learning perspective.

This Bootcamp took my understanding of BE to the next level.

The 3B framework is a real game changer for me.

It made BE very concrete and applied versus an academic learning exercise. I feel more prepared to use what we learned in the real world.

FAQs

1. Who should take this course?
2. What is the difference between this course and the Behavioral Design course?
3. What if I don’t work for a health-oriented organization?
4. What are the course qualifications?
5. Who is Irrational Labs?
6. What is the weekly time commitment?
7. What if I can’t afford the course?
8. When does the course start?
9. How long will I have access to the content?

Behavioral Design For Health Bootcamp

$480

Includes

Monthly office hours
Access to our Slack community
Certificate of completion

Custom Courses

Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).