Behavioral Design
for Health

Improve Health Outcomes Using Behavioral Economics

Companies who have done our trainings

  • Google
  • Intuit
  • Aetna
  • Lyft
  • Kiva
  • Anthem
  • World Bank

This course gave me an entirely different perspective into how we make decisions, and gave me the tools to develop superior user experiences applicable to multiple situations of life and business.

Luis Carlos Sanchez

Develop a deeper understanding of human psychology and how it impacts usage of your product or service to improve people’s health.

Leveraging the power of behavioral science will strengthen the impact of your initiatives, whether you design for individual or population health.

I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy
Director of User Experience, Indeed

In addition to course modules, you’ll interact live with other participants, as well as Irrational Labs team members, in:

A video kickoff chat

Monthly Office Hours

Our Slack Community

This program is designed for people working to change health-related behaviors in roles such as:

technology companies
public health organizations
health system administration
pharma, insurance
health policy
healthcare delivery (including clinicians!)

What you'll take away:

Actionable insights on how to apply behavioral economics to your health product development, program design, and communication efforts
The “3B framework” for behavior change (used by companies like Google and Facebook)
The top psychological biases impacting health behaviors such as medication adherence, adopting a healthy diet, and broad public health efforts
Specific tools, like the Behavioral Diagnosis, that drive innovation in the user experience
Tactical tips to drive engagement among your users (patients, providers, customers, etc.) to improve health
How to imbue the art of experimentation into your team culture
A new mindset of intentionality for crafting your user’s environment - words, calls-to-action, visuals, and workflows
How to use behavioral science ethically when designing for health behaviors

I learned invaluable lessons and insights that I can apply immediately, both professionally and personally

Sr Product Marketing Manager

The Curriculum

Designed by Irrational Labs behavioral science experts, alongside behavioral designers at healthtech companies in Silicon Valley.


How behavioral economics can be used to improve health outcomes


Foundational principles that will re-shape your thoughts on decision-making


The Behavioral Design process: The 3-step method to design products, services, and workflows that drive health outcomes


Introducing the 3B framework for behavior change


The most important (and least understood) step: Defining a Key Behavior


Applying the 3B framework to understand the psychology of health


Understanding the two types of barriers to health behavior change


Reducing Friction: How to decrease Cognitive Load (and increase health engagement)


Leveraging the influence of our emotions on health decision-making


Combatting the devil on our shoulders: Helping people avoid temptation by designing for self-control


Benefits: Doing the right thing for the wrong reasons (yes, the wrong reasons)


Ways to strengthen health engagement and motivation: A deep dive into Concreteness


Everyone else is doing it: Using the power of Social Norms


The right way to implement incentives (and how they’re often used incorrectly)


The Behavioral Design process: Time to experiment!


What next? Becoming a Behavioral Designer for health

What Past Attendees Say:

Understanding the psychologies behind why people make decisions has been invaluable. Familiarity with behavior science is a must-have skill for all PMs.

Mathias Frese
Product Manager, Twitter

“Working with Irrational Labs has been eye-opening in the best kind of way — we learned how to use behavioral design in a creative, yet structured way to drive meaningful impact for our members and for Credit Karma.”

Satyen Motiani
Senior PM, Credit Karma

Much more than an introduction. I left armed with great ideas to make improvements in my work.

Ben Tingey
Innovation Manager, Atrium Health

I loved this course. Now I have the vocabulary and research to more easy tell others at my company why we should change what we are doing.

Chelsey Paulsen
Sr. Technical Product Manager, Asurion

I’m sending my entire company to Bootcamp! We now have a framework, resources and data to formalize behavioral science into all of our strategies.

Jen Neumann
de Novo

This course is a game-changer. It gave me the tools for understanding people in more meaningful ways.

David Morera
Expat Buddy

As a Product Manager with years of experience building products that impact behaviors, this course gave me the framework and structure I have been missing in my everyday work.

Brody Clemer
Richardson Sales Performance

This course is worth the time and investment. Time flew by and I didn’t want it to end! I learned invaluable lessons and insights that I can apply immediately.

Maegan Anders
Bowie Capital Management


1. Who should take this course?
2. What is the difference between this course and the Behavioral Design course?
3. What if I don’t work for a health-oriented organization?
4. What are the course qualifications?
5. Who is Irrational Labs?
6. What is the weekly time commitment?
7. What if I can’t afford the course?
8. When does the course start?
9. How long will I have access to the content?

I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy

Behavioral Design For Health Bootcamp



Monthly office hours
Access to our Slack community
Certificate of completion

Custom Courses

Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).