Irrational Labs's Behavioral Economics

10-Week Bootcamp

Next session coming soon! Check back in mid-2020

The opening and closing sessions meet in-person in San Francisco.

In between, there are 8 online sessions. These are live, interactive sessions via Zoom and last two hours. These sessions are during the workday for PST-EST timezones.

We’ll release new dates in mid 2020. Stay in the loop.

This program is best suited for product, marketing, and design leaders who are looking to develop deep expertise in using behavioral economics. You’ll advance your career with a deeper and differentiated understanding of customer psychology. You’ll drive your business results by immediately being able to apply learnings to your company priorities.

Individual Pricing:

Group Pricing:
$9,800 per person, 2 people from the same company

$8,900 per person, 3 people from the same company

Ask about our nonprofit discount. 

Program fee includes food for SF sessions, but does not include travel costs.

What you'll take away:

Actionable insights on how to leverage behavioral science in your product and feature development
The “3B framework” for behavior change: Solve for human biases (used by companies like Google and Facebook)
How to bring the art of experimentation into your product infrastructure and corporate culture
Survey & experimental design methodologies, including statistical best practices
Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes
Materials to enable you to train the rest of your team
How to use behavioral science ethically
Certificate of completion of the course

10-Week Bootcamp Curriculum

Opening Kickoff in San Francisco
Sessions 1-2

An Accelerated Deep Dive into Behavioral Economics

Week 2: Online
Session 3

How to Get – and Keep – People’s Attention

Week 3: Online
Session 4

Engagement & Retention: Designing Products People Love and Stick With

Week 4: Online
Session 5

The Psychology of Pricing

Week 5: Online
Session 6

Behavioral Product Management Tools & Frameworks

Week 6: Online
Session 7

Designing High-Impact Experiments

Week 7: Online
Session 8

Experimentation Pro Tactics: Avoiding Common Mistakes

Week 8: Online
Session 9

Critical Eye: How to Evaluate Designs Using Behavioral Science

Week 9: Online
Session 10

Behavioral Marketing: How to Launch Products and Get Traction

Closing Weekend in San Francisco
Sessions 11-12

Putting it All Together: Becoming a Behavioral Scientist & Bringing Behavioral Science Back to Your Org

What Past Attendees Say:

It’s truly a bootcamp. It’ll kick your butt with insights, but you’ll be glad it did and want more.

An incredible opportunity to learn a real world framework for applying behavioral science concepts to solving real world problems.

A comprehensive introduction to behavioral economics that provides you many of the tools to get started on learning by doing in your own job or organization.

This course was intense, but 100% worth the effort you put into it. It’s a perfect way to learn BE principles through hands-on experience rather than just reading books and articles but being unsure how to apply the concepts.

We increased user engagement in our platform from 25% to 33% by implementing simple changes learned at the Bootcamp.

BE Bootcamp is a crash course that will enable you to walk away with knowledge about behavioral economics principles in an accessible format, tools to apply this knowledge in your own product.


1. Who should attend BE Bootcamp?
2. What is the weekly time commitment?
3. Do I get a certificate?
4. How can I lower the cost?
5. Can I still apply if I am unable to attend the opening and closing in-person sessions?
6. Will Dan Ariely be my new best friend?
7. How do the online sessions work?
8. What are the course qualifications?
9. When is BE Bootcamp?