4-Week Sprint

This Sprint is for people who are committed to understanding their customers’ psychology. There is a treasure trove of insights about why people do  what they do. The current product and marketing tool kits only expose us to the tip of the iceberg. Attendees of the 4-week Sprint will go deep on these psychologies that can drive us, your customers and thus drive the adoption, engagement and retention of your  product or service. People who attend should be ready to get their hands dirty – you will practice applying the tools and frameworks to your own roadmap as well as get a variety of experience applying it to general business problems.

Irrational Labs  was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier and wealthier. Hundreds of companies have used our methods and process to build new innovations and improve existing ones.

Companies like Google, Fidelity, Lyft and Uber, Aetna, Cuna Mutual, AARP,  Ancestry.com have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of seed or series A startups have relied on us to help them understand their customers needs and build products that solve them.  We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior (for good).

Maybe, but fyi he typically gives remote lectures for BE Bootcamp depending on where in the world he is at the moment.

• During this course you will start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!
• Of course, there is the actual time you’ll need to devote to make that shift possible!  The course consists of 2 full days of class for the opening weekend (online for March 14-15 sessions) and 4 online sessions that will last about 2 hours each. Subject to change, given a pre-course survey, these are held at 9am PST on Tuesdays.  In addition to the classes, plan on spending about 2 hours outside of class each week working on homework assignments.

Alumni who have successfully passed the course can put this course on their LinkedIn and will get a certificate of completion!

• We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Bootcamp and drive meaningful collaboration and outcomes for your company. The more people you bring, the better discount we can give!
• If you are from a non-profit, we will consider scholarships to support you. There are a limited number. Please mention in the application.

Online sessions are held via Zoom. They are live and involve active participation.

More dates will be released soon. Sign up here to get notified.

Applicants should have at least three years of work experience. No previous experience in behavioral economics is necessary. Preference will be given to teams and individuals from companies whose work is focused on making people happier, healthier, or wealthier.