What You’ll Learn

How to design products and services to change behavior for better health outcomes.

Who Should Apply

This program is best suited for people working on changing health-related behaviors, including people working in technology companies, pharma, insurance, healthcare delivery (including clinicians!), HR/benefits, health system administration, and health policy.

Dates

Apply for access. We will let you know if you are accepted within 24-48 hours.

You’ll have access to the online course within one week of your acceptance.

Cost

$??? for full access to all the content

Kristen Berman, Co-Founder of Irrational Labs
Evelyn Gosnell, Program Director

Companies Who Have Done Our Trainings:

8-week Online Course

This is a self-directed, purely online course. There are 16 modules, delivered over eight weeks. Each module has fundamental insights into how to use behavioral economics to impact health outcomes. It’s engaging, fun, and reflective, with plenty of relatable examples.

The content (videos, lectures, papers, and lots of real-world exercises) will guide you through how to make changes to your product, programs, and workflows to drive behavior change for good.

Learn principles that apply to changing behavior via technology, healthcare delivery, and services/programs for both individual health and population health.

What you'll take away:

  • Actionable insights on how to apply behavioral economics to your product development, program design, and communication efforts
  • The “3B framework” for behavior change (used by companies like Google and Facebook)
  • The top psychological biases impacting health behaviors such as medication adherence, adopting a healthy diet, and broad public health efforts
  • Specific tools, like the Behavioral Diagnosis, that drive innovation in the user experience
  • Tactical tips to drive engagement among your users (patients, providers, customers, etc.)
  • How to imbue the art of experimentation into your team culture
  • A new mindset of intentionality for crafting your user’s environment - words, calls-to-action, visuals, and workflows
  • How to use behavioral science ethically

The Curriculum

Designed by Irrational Labs behavioral science experts, alongside behavioral designers at healthtech companies in Silicon Valley.

Module 1

How behavioral economics can be used to improve health outcomes

Module 2

Foundational principles that will re-shape your thoughts on decision-making

Module 3

The Behavioral Design process: The 3-step method to design products, services, and workflows that drive health outcomes

Module 4

Introducing the 3B framework for behavior change

Module 5

The most important (and least understood) step: Defining a Key Behavior

Module 6

Applying the 3B framework to understand the psychology of health

Module 7

Understanding the two types of barriers to health behavior change

Module 8

Reducing Friction: How to decrease Cognitive Load (and increase health engagement)

Module 9

Leveraging the influence of our emotions on health decision-making

Module 10

Combatting the devil on our shoulders: Helping people avoid temptation by designing for self-control

Module 11

Benefits: Doing the right thing for the wrong reasons (yes, the wrong reasons)

Module 12

Ways to strengthen health engagement and motivation: A deep dive into Concreteness

Module 13

Everyone else is doing it: Using the power of Social Norms

Module 14

The right way to implement incentives (and how they’re often used incorrectly)

Module 15

The Behavioral Design process: Time to experiment!

Module 16

What next? Becoming a Behavioral Designer for health

Join us and learn how to leverage the psychology of decision-making to improve people’s health!

What Past Attendees Say:

A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.

Insightful, practical and rigorous approach to understanding and applying BE from a practical action-learning perspective.

Really cool team! Your openness and passion was amazing. It feels like reading 100 books and studies of BE.

It made BE very concrete and applied versus an academic learning exercise. I feel more prepared to use what we learned in the real world.

A great opportunity to have deep learning in a short period time and prepare you to be suited to diagnose, problem solve and build/drive experiments.

The best thing that has ever happened to me in 2019 is attending this program!

Hear from people who attended our trainings

FAQs

Who should take this course?

This program is for you if you want to better understand the psychology of your users – customers using a mobile or web app, patients seeking care, healthcare providers, the general public – really, anyone whose behavior you’re hoping to change! If you want to become more thoughtful about how you design – content, onboarding flows, dashboards, communication materials, health hardware – you name it – behavioral science and design should be in your front pocket.

There is a treasure trove of insights about why people act the way they do and how they make decisions that ultimately impact their health. The current toolkits for product, program, marketing, and service design only expose us to the tip of the iceberg. In this course, you’ll come to deeply understand human psychology and how it drives the adoption, engagement, and retention of your product or service to improve people’s health. You should be ready to get your hands dirty – you will practice applying the tools and frameworks you learn to your own roadmaps as well as get a diversity of experience applying them to general problems in the healthcare realm.

What if I don’t work for a healthcare company?

That’s alright! While much of the content is tailored for those who are actively designing products/services/workflows/etc. to change people’s health outcomes, lots of us are interested in improving our own personal health behaviors or those of people close to us. Or maybe you’re thinking about starting a company that will impact people’s health. The exercises in the course are designed in such a way that you could use a variety of examples to learn the key concepts.

What are the course qualifications?

No previous experience in behavioral economics or healthcare is necessary. And if you have read a few behavioral science or economics books, you’ll certainly still learn new things. We focus on applying behavioral insights to your daily work and life. And even if you’re a healthcare provider, the content will be useful as you think about behavior change in the context of patient care.

Preference will be given to teams and individuals from companies whose work is focused on improving people’s health and wellbeing.

Who is Irrational Labs?

Irrational Labs  was founded by author and professor Dan Ariely and Kristen Berman. Our mission is to use behavioral insights in order to help people be happier, healthier, and wealthier. Hundreds of companies have used our process and methods to build innovative new products and improve existing ones.

Companies like Google, Aetna, Eli Lilly, Fidelity, Lyft & Uber, Shapa, Cuna Mutual, and AARP have brought us in to work within their product and marketing teams to drive growth and engagement. Dozens of startups have relied on us to help them understand their customers’ needs and build products that solve for them. We are product designers and behavioral scientists. We are deeply passionate about designing our systems and our environment to change behavior – especially health behavior – for good.

What is the weekly time commitment?

This is up to you. You put in what you get out. You’ll have about one hour of reading and one hour of hands-on exercises a week. You’ll gain access to two new modules of content every week.

But the really neat thing that will happen? During this course, you will start thinking like a behavioral scientist. So while there are the actual (and non-trivial) time commitments to be aware of, you should expect to become immersed in the content in a way that seeps into your daily life. You’ll start seeing the world a bit differently. You’ll ask more questions. You’ll be more curious. We even hope that your friends start noticing that your conversation has shifted a bit!

What if I can’t afford the course?

If you are involved in efforts to fight COVID-19, we will consider scholarships to support you. Please mention your work in the application.

How do the online modules work?

You will have access to a platform called Podia, which will feed you the modules. It’s like Coursera in that you’ll log-in and have a list of modules to complete. Learning is primarily self-directed.

When does the course start?

Whenever you want to begin! After you’re accepted, you’ll be able to start the course within one week.

How long do I have access to the content?

Content is guaranteed for the eight weeks of the course. However, we aren’t committing to keeping it live forever and reserve the right to take it down after your course ends.