Learn Behavioral Economics and Consumer Psychology

Behavioral Design Bootcamp

Learn the skills we've taught to these companies:

  • Google
  • Intuit
  • Aetna
  • Lyft
  • Kiva
  • Anthem
  • The World Bank

This course gave me an entirely different perspective into how we make decisions, and gave me the tools to develop superior user experiences applicable to multiple situations of life and business.

Luis Carlos Sanchez

Strengthen Your Expertise in Behavioral Economics

In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.

In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.

Irrational Labs has worked with the top companies, solving the hardest problems. I couldn’t recommend the course more.

Dan Ariely, Author, Professor and Behavioral Economist

Connect with others in the Behavioral Economics community

Kickoff video chat

Monthly Office Hours

Slack Community

What you'll learn:

Actionable insights for leveraging behavioral science
The “3B framework” for behavior change (used by companies like Google and Facebook)
When and how to conduct smart experiments
The top psychological biases impacting you (and your customers)
Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact
How to ethically -- and often drastically -- increase your conversion and retention rates

I learned invaluable lessons and insights that I can apply immediately, both professionally and personally

Sr Product Marketing Manager

The Curriculum

Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.


Why behavioral economics is a shortcut for product design and marketing


Foundational principles of behavioral economics that will fundamentally reshape your thinking


The Behavioral Design Process: the 3-step method to design products that actually drive behavior change


The most important (and least understood) step in behavior change: Defining a “key behavior”


The 3B framework for change: a simplified way to understand your customer’s psychology


How to reduce cognitive overload in your customer flows


It’s all relative. How relativity drives our purchase decisions


How to get someone’s attention and keep it (ethically)


How to leverage the “endowment effect” in your onboarding flow


Benefits: Doing the right thing for the wrong reasons


Smart ways to keep customers engaged (a deep dive on “concrete-ness” and “identifiable victim”)


Everyone else is doing it: The impact of Social Norms


Designing for incentives … and the mistakes most people make


Pricing 101: How to convey your product’s value


Mental Models: How to shape your customer’s narrative (great for new products and startups!)


The Behavioral Design Process: Experimentation


What next? Becoming a Behavioral Scientist

Join us and learn the psychology of decision-making.

Membership Benefits

You automatically get membership benefits while actively enrolled in the course.
Save 30% on your first year by locking in Membership when you purchase the course.

Continued access to all your course materials

“Behind-the-scenes” looks into Irrational Labs’ projects

Invites to exclusive events and guest speakers

What Past Attendees Say:

A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.

Insightful, practical and rigorous approach to understanding and applying BE from a practical action-learning perspective.

Really cool team! Your openness and passion was amazing. It feels like reading 100 books and studies of BE.

It made BE very concrete and applied versus an academic learning exercise. I feel more prepared to use what we learned in the real world.

A great opportunity to have deep learning in a short period time and prepare you to be suited to diagnose, problem solve and build/drive experiments.


1. Who should take this course?
2. Who is Irrational Labs?
3. How is the self-paced bootcamp different from the interactive version?
4. What is the weekly time commitment?
5. How can I lower the cost?
6. How do the online sessions work?
7. What are the course qualifications?
8. How long do I have access to the content?
9. When would I start my course?

I feel like we’ve been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy

Don’t lose access to course material and community after your course finishes.

Best Value
Annual Membership
Starting Price: $900 Save 34%
  • Continued access to course material and Slack
  • Exclusive invites to events and speakers
  • Insiders feed of BE research and projects
Self-Paced Bootcamp Course Only
Custom Courses
Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).