Behavioral Design
for Health

Improve Health Outcomes Using Behavioral Economics

Companies who have done our trainings

  • Google
  • Intuit
  • Aetna
  • Lyft
  • Kiva
  • Anthem
  • World Bank

Develop a deeper understanding of human psychology and how it impacts usage of your product or service to improve people’s health.

Leveraging the power of behavioral science will strengthen the impact of your initiatives, whether you design for individual or population health.

In addition to course modules, you’ll interact live with other participants, as well as Irrational Labs team members, in:

A video kickoff chat

Monthly Office Hours

Our Slack Community

This program is designed for people working to change health-related behaviors in roles such as:

technology companies
public health organizations
health system administration
pharma, insurance
health policy
healthcare delivery (including clinicians!)

What you'll take away:

Actionable insights on how to apply behavioral economics to your health product development, program design, and communication efforts
The “3B framework” for behavior change (used by companies like Google and Facebook)
The top psychological biases impacting health behaviors such as medication adherence, adopting a healthy diet, and broad public health efforts
Specific tools, like the Behavioral Diagnosis, that drive innovation in the user experience
Tactical tips to drive engagement among your users (patients, providers, customers, etc.) to improve health
How to imbue the art of experimentation into your team culture
A new mindset of intentionality for crafting your user’s environment - words, calls-to-action, visuals, and workflows
How to use behavioral science ethically when designing for health behaviors

The Curriculum

Designed by Irrational Labs behavioral science experts, alongside behavioral designers at healthtech companies in Silicon Valley.


How behavioral economics can be used to improve health outcomes


Foundational principles that will re-shape your thoughts on decision-making


The Behavioral Design process: The 3-step method to design products, services, and workflows that drive health outcomes


Introducing the 3B framework for behavior change


The most important (and least understood) step: Defining a Key Behavior


Applying the 3B framework to understand the psychology of health


Understanding the two types of barriers to health behavior change


Reducing Friction: How to decrease Cognitive Load (and increase health engagement)


Leveraging the influence of our emotions on health decision-making


Combatting the devil on our shoulders: Helping people avoid temptation by designing for self-control


Benefits: Doing the right thing for the wrong reasons (yes, the wrong reasons)


Ways to strengthen health engagement and motivation: A deep dive into Concreteness


Everyone else is doing it: Using the power of Social Norms


The right way to implement incentives (and how they’re often used incorrectly)


The Behavioral Design process: Time to experiment!


What next? Becoming a Behavioral Designer for health

Membership Benefits

You automatically get membership benefits while actively enrolled in the course.
Save 30% on your first year by locking in Membership when you purchase the course.

Continued access to all your course materials

“Behind-the-scenes” looks into Irrational Labs’ projects

Invites to exclusive events and guest speakers

What Past Attendees Say:

This course is a must have for leaders and organizations.

A great investment in quickly grasping BE principles and learning to apply them to your organization and life using a repeatable process.

Insightful, practical and rigorous approach to understanding and applying BE from a practical action-learning perspective.

This Bootcamp took my understanding of BE to the next level.

The 3B framework is a real game changer for me.

It made BE very concrete and applied versus an academic learning exercise. I feel more prepared to use what we learned in the real world.


1. Who should take this course?
2. What is the difference between this course and the Behavioral Design course?
3. What if I don’t work for a health-oriented organization?
4. What are the course qualifications?
5. Who is Irrational Labs?
6. What is the weekly time commitment?
7. What if I can’t afford the course?
8. When does the course start?
9. How long will I have access to the content?

Don’t lose access to course material and community after your course finishes.

Best Value
Annual Membership
Starting Price: $750 Save 30%
  • Continued access to course material and Slack
  • Exclusive invites to events and speakers
  • Insiders feed of BE research and projects
Self-Paced Health Course Only
Custom Courses
Private, customized courses for your team are also available, starting at $3,000 per person (must meet minimum number of participants).