This behavioral design online course is best for product managers, designers, marketers.
Become a Behavioral Designer in Just 8 Weeks
Discover proven frameworks for understanding your customers and improving KPIs
Learn the same techniques we've taught these companies:
Behavioral Design Bootcamp
NEW! Specialization in Health Behavior Change
Design products, services, and other workflows to change behavior for better health.
Want something custom for your team? Contact us today.
Behavioral Economics is the key to building products and programs that work.
- Understand why your customers (and you!) make decisions
- Find out how to change behavior (for good) with easy-to-learn tactics
- Learn the proven frameworks we’ve taught to Google, Uber, Indeed and more
- Bring this discipline to your organization in a scalable and ethical way
In this course you'll:
Apply proven design methods to increase engagement
Understand the key motivations behind any decision
Learn the top biases that affect your customers
Design better products in a more ethical way, based on tried & true behavioral insights
In addition to the course modules, you’ll have chances to engage with other participants and Irrational Labs team members through:
a kickoff videochat
monthly office hours
our Slack community
What Past Attendees Say:

The best thing that has ever happened to me in 2019 is attending this program!
This bootcamp has completely changed the way I see the world, my relationships with people, and the power I have to make a positive change in the world.
We increased user engagement in our platform from 25% to 33% by implementing simple changes learned at the bootcamp.
Lots of practical frameworks and examples / references we can take back and implement in our work TODAY.
Who is Irrational Labs?
Experimenting: A Case Study from a BE Bootcamper

“Our experiment increased open rates by 25% and click-through rates by 88%.”
